PRIVACY POLICY FOR THE BRA LADIES BOUTIQUE, LLC
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from The Bra Ladies Boutique, LLC (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the Site’s web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are stored on your device or computer which are typically used to save information that is need the next time you return to the site in order to recognize you and improve your shopping experience.
- “Log files”track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,”“tags,”and “pixels”are electronic files used to record information about how you browse the Site.
- “IP addresses” are internet addresses used to record information about how you browse the Site and use content.
- “Device data” is information about how you access and use content on the Site, such as make and model of phone/computer, operating system and version.
Additionally when you make a purchase or attempt to make a purchase through the Site, we retain certain information from you, including your name, billing address, shipping address, payment information (excluding credit card numbers and security codes), PayPal emails, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- Provide you with information or marketing relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We do not share your Personal Information with third parties for their own use nor for re-distribution to others. We use third party data analysis services (such as Google Analytics) to help us understand your personal buying habits and to offer you promotions, coupons, emails that may be of interest to you based on your purchase history. For example we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL PROMOTIONS AND MARKETING
As described above, we use your Personal Information to provide you with promotions or marketing communications we believe may be of interest to you. For more information about how targeted marketing works, you can visit the Network Marketing Initiative’s (“NAI”) educational page at https://www.networkmarketing.org/understanding-online-marketing/how-does-it-work.
You can opt out of targeted marketing on:
- Facebook – https://www.facebook.com/settings/?tab=ads
- Google – https://www.google.com/settings/ads/anonymous
- Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Digital Advertising Alliance – you can opt out of many 3rd party ads at: https://optout.aboutads.info
- Do Not Track – Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We NEVER store your credit card number or CC security code on our servers.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us here:
The Bra Ladies Boutique, LLC
635 Main St., Somers, CT 06071
(413) 244-5731